There is A LOT of talk around the auto industry about branding and the need for car dealerships to develop their unique brand. Branding has become the key to success for the top automotive dealers and car sales professionals. As a result, it is what sets them apart...

The times we live in have certainly changed over the last few weeks. With the introduction of the Coronavirus (COVID-19) into our world, we have heard phrases like “self-quarantine” and “social distancing”, but what does that mean for the average dealership and...

Build-A-Brand Welcomes Partnership with Hays & Benson Build-A-Brand announced today the addition of Shawn Hays and Dave Benson as strategic partners to the company’s growth team. Build-A-Brand’s sales philosophy of building a personal brand around each individual...

Car industry innovator, icon and champion, Lee Iacocca died July 2, at the age of 94. The man who brought us revolutionary ideas such as the minivan and the Ford Mustang has taken his final road trip.

Consumers are buying cars. With or without you, they are buying lots of cars. They no longer need you to persuade them to make a purchase. They are out there purchasing every day. What is needed, however, is for you to provide your audience with reasons to choose to...

Are you burning through salespeople faster than a mid-summer’s wildfire sweeps across a dry field? You are not alone! Salesperson turnover is a reality that General Managers and Sales Managers face all too often. In order to reduce salesperson turnover, we must...

The way we do business is certainly changing and to be on top, you need to change with it. In this technology driven world, printed paper business cards are becoming obsolete.  You need a Digital Business Card solution that is second to none and offers many more benefits that a regular business card or digital contact record can’t touch:

A digital business card work much like a cell phone app. They are seen far more frequently than paper cards since they live inside mobile devices.

An eye-catching well-designed Digital Business Card can help you seize that moment and remain there, in the forefront of your customer’s minds by being housed where everyone stores their contacts now – in their mobile devices!

Consumers love to watch videos! They love to view, shop and communicate and love it even more if done through videos. Videos stand out on social media, giving customers a quick overview of a product or person without overwhelming them with lots of text. In less than thirty seconds, a customer can get all the information he or she needs about a business or product through a short, visually-appealing video.